Building Your New Chapter
Module 4: Recruitment Overview & Preparation

Marketing

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Active Marketing

Tables

  • Identify "hotspots" on campus

    • Dining Hall

    • General Education Buildings

    • Beginning of year student organization fair / festival

    • Quad Days

  • Have a sign-up/QR code

    • Collect contact info to send reminders for events

  • Give out business cards with recruitment date information

  • Give PGN Elevator Pitch

Classroom Talks

  • Find out university policies

  • Ask professors to give 2 minute presentation before class

    • General education courses

    • Utilize chapter advisor courses

  • Themed dorm floors

    • Honors

    • Business

    • Communications

Utilize Membership Network

  • We encourage newer chapters to ask their members to bring at least one friend to a recruitment event 

  • Friends in other student organizations

  • Classmates

Other marketing ideas that will require more time could be collecting footage to create a recruitment video that you can share on social media and play at classroom talks.

Social Media

Social media is a great way to engage with potential new members and get people to attend recruitment events. A few tips:

  • Repost

  • Creating a social media schedule

  • All members follow account

  • Have members like posts

For examples of how current chapters are utilizing social media you can go to the PGN Nationals Instagram and scroll through all the chapters to look at their feeds (@pgn_nationals).

Social Media to Utilize:

  • Instagram

  • TikTok

  • Facebook

  • Twitter

  • LinkedIn

  • PGN Nationals Website

    • Your chapter's page, linked to chapter sites

  • Campus organizational resources

Handouts

  • Flyers

    • Utilize print center on campus

      • Check available resources

    • Where you can hang up flyers?

      • Check with your University

      • This could include bulletin boards in dorm rooms or outside of classrooms

  • Business Cards

    • Build out own business card

    • Use a theme

    • Put recruitment event dates

As referenced earlier, marketing is an important part of recruitment. You want to be able to appeal to the students at your university and explain what your chapter is all about.